Demand is crucial fr the survival of any business enterprises. A firm's own profit and or sales depend mainly upon the demand for its product. A management's decision on production, advertising, cist collenction, pricing inventory holdings, etc.all requires an anlysis of demand. Demand anlysis attempts to identify and measure the factors that determine sales, on the basis of which alternative methods of manuplating or managing demand can be worked out. Demand forcating attempts to estimate the expecterd future demand for a product, which helps to plan production better. In this context, it is important to understand the types and determinants of demand and their relative importance Demand is broadly classified is :
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